A $14 lunch and a wedding are not the same enquiry
Catering businesses usually run two things at once: a counter or a drop-off menu that people order like takeout, and a full-service side that starts with a conversation about a date. Most sites treat both as one contact form, so the wedding enquiry arrives with as little information as the sandwich order and the quote takes three emails to start. The work is the same either way; the website decides how much of it happens before you pick up the phone.
built forCovers: corporate cateringwedding cateringdrop-off & traysprivate chefevent kitchenstaff lunch programshalal & kosher cateringfuneral & memorial cateringfilm & production cateringschool lunch programscocktail & canapé serviceBBQ & hog roastBook a callWhat we do differently
- Two audiences, two mechanisms
- Takeout is a transaction and runs through ordering. Catering is a conversation and runs through a consultation booking that asks the date, the headcount and the room before anyone replies.
- Per-head pricing published
- Ranges, minimums and what is included, in writing. Publishing the numbers loses the enquiries that were never going to convert and starts the rest at a realistic place.
- Enquiries that arrive qualified
- Date, guest count, service style, dietary requirements and venue, captured up front and attached to the enquiry. That is the difference between a lead you can price and a name you have to chase.
- Dietary handled properly
- Halal, kosher, vegan, allergen — for a caterer these are not footnotes, they are the first question. They belong in the menu data and in the enquiry, not in a note at the bottom of a PDF.
The marketing plays
Written for caterers — not recycled from another industry with the nouns swapped. This is the human half of the shop.
LinkedIn and corporate outreach
Staff lunches and office events are booked by office managers and executive assistants who order repeatedly once they trust you. That is a relationship channel, not a discount one.
Wedding directories and venues
Most wedding catering comes through the venue's preferred list. Being on it, with a page that answers the venue's questions, outperforms advertising to couples directly.
Google search for the specific ask
People search "halal catering", "vegan wedding catering", "office lunch delivery" — narrow terms with real intent. Pages written for those exact asks convert far better than one catering page.
Seasonal corporate campaigns
Holiday parties and year-end events are planned on a predictable calendar. A short campaign timed to when those budgets are set is worth more than steady spend all year.
What we'd build for caterers
Not a drawing of a catering site — the finished one, on the Starter Package spec this page describes. It is a sample business, not a client, and it says so on every page of it.
The package
Starter Package
F&B — Catering & Events
- Takeout & catering
what's included
5 pages, on the Basic Maintenance plan.
SEO setup
Title, description, schema and canonical set per page, with a sitemap and clean URLs from day one.
E-commerce
Clover Online Ordering embedded into the site, running on the merchant account you already signed.
Analytics
GA4 wired up, with a conversion event on every order button, phone tap and form on the site.
Domain & hosting
Domain registered or transferred, DNS configured, hosting and SSL included and monitored.
Booking
A booking flow wired into the calendar that already holds your schedule.
pricing
Priced per build, because the page count moves with the menu. Twenty minutes on a call and you get the number.
Request a quotesample site
View sample site.A complete site built to exactly this spec — every page, the real menu, the ordering slot. Open it on your phone and hold it against what you have now.
Live for
Not a mockup — a working site with real customers on it. Open it, tap around, check the speed on your own phone.
visit ↗next step
Book a call.Twenty minutes, straight answers, and a read on what a caterers build would look like for you.