Architects specify what they can find
Most supplier sites are brochures aimed at nobody in particular. The architect at design stage needs assembly details and spec sheets; the estimator at tender needs lead times and a pricing contact; both get a hero image and a generic contact form instead. Then homeowner one-offs land in the same inbox as live RFQs, and sales sorts them by hand.
built forCovers: building productsroofing & envelopelandscape supplyindustrial distributionmanufacturers’ repswholesale tradeBook a callWhat we do differently
- Spec sheets architects can find
- Every system gets its own indexable page with downloadable spec sheets and detail drawings — named and structured the way an architect searches, not buried three clicks deep in a resources tab.
- Project galleries sorted by building
- Completed installs organized by building type and region, because an estimator pricing a school wants to see your system on a school, not a stock photo of a roof.
- Forms that qualify the lead
- The inquiry form asks who is writing — architect, estimator, contractor, property manager — and routes each one differently. Sales stops sorting homeowner emails out of the RFQ pipeline.
- Territory built into the site
- Coverage stated plainly on the page, so an out-of-territory inquiry reaches the right distributor instead of stalling in an inbox for a week.
- Content for the long cycle
- A spec download often happens months before the RFQ. We build the resource library and the follow-up that keep your system in the project file until it prices.
The marketing plays
Written for b2b & supply — not recycled from another industry with the nouns swapped. This is the human half of the shop.
spec-sheet SEO
Rank the documents, not the homepage. Architects search assembly names and detail terms at design stage, so each spec page is built to be the landing page for exactly one of those searches.
Project-completion posts that tag the architect, landscape architect, and GC on the job. The audience that matters is a short list of specifiers in your territory, and they all see whose project you just delivered.
email nurture
A spec download can sit months ahead of the tender. Downloads feed a sequence paced to project stages — detail drawings, install references, maintenance docs — so you are still in the file when the estimator starts pricing.
display retargeting
Long cycles make retargeting cheap: the audience is small and already qualified. Keep the system name in front of spec and gallery visitors through the gap between design and tender.
What we'd build for roofing suppliers
A supply site built the way this page describes — click through the pages, flip it to a phone, and hold it against what you have now. It is spec work, not a client; the real one is below.
Spec sheets an architect can actually find at design stage, galleries sorted by building type, and one form that routes the architect and the estimator differently.
Cedarline Systems — spec work, built by Linova. Not a client.
The package
also written for this trade
Standard Package
Retail — Catalogue + Wholesale
Wholesale supplier, Trade counter, Catalogue retailer
Sample site in progress
Standard Package
Retail — Large Catalogue
Multi-department retail, Hardware store, Parts retailer
Sample site in progress
Standard Package
B2B — Distributor / Wholesale
Building supply, Equipment distributor, Industrial supplier
Sample site in progress
Live for LiveRoof Ontario
Not a mockup — a working site with real customers on it. Open it, tap around, check the speed on your own phone.
visit LiveRoof Ontario ↗
next step
Book a call.Twenty minutes, straight answers, and a read on what a b2b & supply build would look like for you.