Parents pick your school before they ever walk in
A parent researching taekwondo or piano lessons does it at night, on a phone, comparing three schools at once. Most school sites can't answer the three things that parent needs — what ages, which class times, how to try it — and the schedule is a PDF from last term. The trial class, the thing that actually fills a program, sits behind "call us for details." Whoever lets that parent book tonight wins the student.
built forCovers: martial arts & dojosmusic lessonsdance studiostutoring & test prepswim & sportssummer campsBook a callWhat we do differently
- Trial bookings, not phone tag
- The trial class is a booking the parent completes in one sitting — pick a class, get a confirmation — instead of a contact form that turns into three missed calls.
- A schedule you edit in one place
- Class times live as structured data, not a PDF. When the Tuesday 6pm class moves, one edit updates every page that mentions it.
- Pages that answer the parent
- Ages, programs, what the first class actually looks like, what to wear, what it costs to start. The questions get answered on the page so the front desk stops repeating them.
- Built around enrolment seasons
- September intake, January restarts, summer camp — the site swaps its offer by season instead of advertising "sign up any time" year-round.
- A site for current families too
- Belt test dates, recital details, holiday closures — posted where parents already look, so retention isn't running through a group chat.
The marketing plays
Written for schools & instruction — not recycled from another industry with the nouns swapped. This is the human half of the shop.
Instagram Reels
Belt tests, board breaks, recital performances — the visible progress parents are paying for. Instructors film in class, the team cuts the clips, and every post ends at the trial-class link.
Google Business Profile
"Taekwondo near me" and "piano lessons Markham" are parent searches with intent. Current hours, real class photos, and review asks timed to belt tests — the moment parents are proudest — keep the profile converting.
Meta ads on the enrolment calendar
Ads run when parents decide: late August, the first week of January, and June for camps. Each campaign lands on a page that matches the ad and ends in a trial booking, not a homepage.
Email to current families
Belt test reminders, recital dates, and bring-a-friend weeks. The easiest student to enrol is a sibling or a classmate's friend, and the parents who refer them are already on the list.
What we'd build for dojos
A schools & instruction site built the way this page describes — click through the pages, flip it to a phone, and hold it against what you have now. It is spec work, not a client; the real one is below.
The three things a parent needs at 9pm on a phone — what ages, which times, how to try it — answered on the page, ending in a booked trial class.
Ironwood Taekwondo — spec work, built by Linova. Not a client.
The package
also written for this trade
One Pager
Appointment Lite
Tutor, Consultant, Photographer, Solo practitioner
Sample site in progress
Live for Markham Taekwondo Academy
Not a mockup — a working site with real customers on it. Open it, tap around, check the speed on your own phone.
visit Markham Taekwondo Academy ↗
next step
Book a call.Twenty minutes, straight answers, and a read on what a schools & instruction build would look like for you.