Your window display works harder than your website
Shoppers check the phone before they cross the street. If your hours are wrong on Google, they don't come in — they go to whoever shows up under "open now". Meanwhile the real shop window is your Instagram, and the website behind it still lists stock that sold out in March. Foot traffic didn't die; it just starts online now.
built forCovers: boutique & apparelgift & homerecords & hobbyspecialty grocerypet supplyfurniture & decorBook a callWhat we do differently
- Stock that stays true
- Product pages driven by one typed data file, so what's online matches what's on the shelf. Marking an item sold out is an edit you make yourself — not an email to a web guy that gets answered next week.
- Win the open-now search
- Google Business Profile kept current, hours consistent everywhere they appear, and LocalBusiness and Product structured data on every page — so "near me" searches surface your shop with the right hours and directions.
- Instagram wired to the shelf
- Your feed is the window; the site is the counter. Every post links to the product it shows, so a Reel that lands becomes a visit instead of an unanswered DM asking "is this still in stock?"
- Seasonal turns, planned ahead
- Gift guides, holiday pages, and Boxing Day markdowns built before the rush, not during it. The build system makes a seasonal refresh a small job, so the site changes as often as the front window does.
- Fast on a sidewalk phone
- Static pages that load fast on mobile data — because the person checking your hours is standing on the sidewalk deciding whether to walk in.
The marketing plays
Written for retail — not recycled from another industry with the nouns swapped. This is the human half of the shop.
Instagram Reels
New-arrival drops and behind-the-counter content on a posting rhythm a small shop can actually sustain — produced by our marketing team, with every post pointing at the exact product page it shows, not just a link in bio.
Google Business Profile
Weekly product posts, fresh photos, review replies, and hours that never go stale — because for a shop, ranking in the map pack for "open now" beats ranking anywhere else.
Product-page SEO
Category and product pages written the way people search — "vinyl records markham", not "curated audio experiences" — with Product schema so your shelf shows up when someone nearby wants exactly what's on it.
Seasonal email
A calendar worked backward from Q4: gift guides and Boxing Day previews sent to your list before the rush, so December customers hear from you in November — not from a big-box flyer.
No client yet. Here's the spec work.
We haven't taken on a retail client yet — so we designed the shop we'd want to walk past. This is spec work, labeled as such: a concept storefront showing product pages that track the shelf, hours managed in one place, and an Instagram feed wired into the site. If you run a shop, it's a preview of yours — book a call and we'll walk through it.
Stock that matches the shelf, hours that win the open-now search, and a feed wired so a Reel becomes a visit instead of a DM asking if it is still in.
Kept. — spec work, built by Linova. Not a client.
The package
also written for this trade
Starter Package
Retail — Online Store
Boutique, Gift shop, Specialty retail, Apparel store
Sample site in progress
Starter Package
Retail — Grocery Order Ahead
Grocery store, Convenience store, Butcher, Produce market
Sample site in progress
One Pager
Local Presence Starter
Single-location shop, Neighbourhood storefront, Owner-operator
Sample site in progress
next step
Book a call.Twenty minutes, straight answers, and a read on what a retail build would look like for you.