Your best work is trapped in your camera roll
A homeowner getting three bids checks three websites before a single callback happens. Most contractor sites give them a logo, a stock handshake, and a form that goes nowhere — while the real proof, the before-and-afters from every finished job, sits on a phone. So the comparison collapses to price, and the cheapest bid wins. Word of mouth got you this far, but it only travels as far as your last client's street.
built forCovers: interlock & landscapingdecks & fencingkitchen & bath renobasement finishingroofing & exteriorsHVAC, electrical & plumbingBook a callWhat we do differently
- Proof built from your camera roll
- We turn the photos already on your phone into project pages a homeowner can weigh a bid against — before, after, scope, neighbourhood. Send new jobs from the truck; we keep the gallery current.
- Quote requests that qualify themselves
- The form asks what your estimator would: project type, rough budget, timeline, address. You stop driving across town to price jobs that were never real, and the serious requests stand out the moment they land.
- Found where homeowners actually search
- Service-area pages and a tuned Google Business Profile, so 'deck builder Vaughan' or 'basement reno Markham' surfaces you — not just the franchise with the ad budget.
- Built for the evening phone scroll
- Homeowners research contractors on their phone, usually at night. Every page loads fast on mobile and keeps tap-to-call and the quote form within one thumb move.
The marketing plays
Written for contractors — not recycled from another industry with the nouns swapped. This is the human half of the shop.
Google Business Profile
Every finished job becomes a photo post with the city named, and the review ask goes out at the final walkthrough while the homeowner is still thrilled. That is how you hold a spot in the map pack when a neighbour searches 'kitchen reno near me'.
Instagram Reels & Facebook
Demo-day clips, framing timelapses, and before/after swipes cut from footage your crew already shoots. Homeowners follow a reno account for months before they ever request a quote — the account they follow should be yours.
Seasonal lead campaigns
Deck and exterior ads go live in late winter while homeowners are planning and competitors are quiet; interiors get the push in fall. The goal is a calendar booked before the season opens, not a scramble in the middle of it.
Post-job email
A short sequence after the final walkthrough: the review ask, then the referral ask. It is the word of mouth that built your business, with a system behind it — so it stops depending on who your last client happens to run into.
What we'd build for contractors
A contractors site built the way this page describes — click through the pages, flip it to a phone, and hold it against what you have now. It is spec work, not a client; the real one is below.
The camera roll turned into project pages a homeowner can weigh a bid against, and a quote form that qualifies the lead before you drive across town.
Redpost Build — spec work, built by Linova. Not a client.
The package
also written for this trade
Starter Package
Trades — Lead Generation
Plumber, Electrician, HVAC, Roofer, General contractor
Sample site in progress
Live for Cherry Grove Group
Not a mockup — a working site with real customers on it. Open it, tap around, check the speed on your own phone.
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next step
Book a call.Twenty minutes, straight answers, and a read on what a contractors build would look like for you.