playbooks
Playbooks Designed for your Industry
We've done the work to find what works for your industry. Pick your group, then find the line that describes what you actually do.
Work that gets quoted, scheduled, and photographed — where the proof lives on a phone and the lead starts with an estimate.
01/14proof: Cherry Grove GroupContractorsYour best work is trapped in your camera rollCovers: interlock & landscapingdecks & fencingkitchen & bath renobasement finishingroofing & exteriorsHVAC, electrical & plumbing
02/14conceptJanitorial & cleaningTwo businesses, one uniform — and a site that serves neither.Covers: office & commercial janitorialresidential & recurringpost-construction clean-upwindow & pressure washingcarpet & floor caremove-in / move-out
Rooms people book and kitchens people order from, decided on a phone by someone who is hungry or planning a date.
03/14proof: BikongRestaurantsYour menu is a PDF and Google is your homepageCovers: dine-intakeout & deliverycafébakerybubble teacaterer
04/14conceptEvent venuesEvery enquiry asks the same three questions. Most venue sites answer none of them.Covers: wedding & banquet hallscorporate & offsite spacephoto & film studioscommunity & church hallsbreweries & tasting roomspop-up & gallery space
Regulated categories where the copy has to stay inside the rules and the booking has to reach a real schedule.
05/14conceptClinics & practicesThey picked a clinic while your phone was still ringing.Covers: physiotherapychiropracticmassage therapydentaloptometrycounselling & mental health
06/14conceptHerbal & natural healthThe person behind the counter is the product. No website has ever hired them.Covers: herbal dispensaryTCM & acupuncturesupplements & vitaminsapothecarypractitioner wholesalenatural skincare
One person serving one customer on a booked slot — the chair, the fitting, the class.
07/14conceptBarbershops & salonsYour work is on Instagram. Your bookings aren't.Covers: barbershophair salonnail salonlashes & browsesthetics & spatattoo studio
08/14proof: Markham Taekwondo AcademySchools & instructionParents pick your school before they ever walk inCovers: martial arts & dojosmusic lessonsdance studiostutoring & test prepswim & sportssummer camps
09/14conceptTailoring & alterationsA measurement, a date, and a carbon-copy ticket.Covers: alterations & hemmingbridal & formalwearsuiting & menswearleather & outerwear repairdry cleaningmade-to-measure
Bays, vans, and routes: decided in a parking lot, at a discharge desk, or wherever the car stopped working.
10/14proof: EasyCare TransServices & transportFamilies vet you before they ever call dispatchCovers: medical & accessible transportcourier & deliverymoving & removalstowing & roadsideshuttle & charterlast-mile logistics
11/14conceptAuto shopsNobody picks a mechanic on a Tuesday. They pick one when the car won't start.Covers: general repairtires & alignmentEuropean & importhybrid & EV servicebody & collisionfleet service
12/14conceptCar wash & detailingA fifteen dollar impulse and a four hundred dollar booking, sharing one website.Covers: tunnel & in-bay washunlimited membershipsmobile detailingpaint correction & ceramicinterior detailingdealer & fleet recon
Selling goods over a counter or into a spec — stock that has to be right online and a catalogue buyers can search.
13/14proof: LiveRoof OntarioB2B & supplyArchitects specify what they can findCovers: building productsroofing & envelopelandscape supplyindustrial distributionmanufacturers’ repswholesale trade
14/14conceptRetailYour window display works harder than your websiteCovers: boutique & apparelgift & homerecords & hobbyspecialty grocerypet supplyfurniture & decor
Not on the list? The system doesn't care what you sell — the playbook just hasn't been written yet. Book a calland we'll write it on the spot.